A successful personal training business requires trust and respect between the client and the trainer. Similarly, the relationships between the trainers and the training business employing them must be based on the same trust, respect and understanding of the business’ core values. Positive relationships attract, retain clients and increase the profitability of the business.
Contrary to popular belief, running a successful personal training operation requires a different set of management skills than running a successful club. If you want your personal training operation to be profitable, whether it is a business unit in a larger health club, or a studio, you must have the proper PT staff. Owners and managers who focus on memberships, marketing and bookkeeping don’t always understand what is involved to effectively run a successful PT program.
So, how do you put together a winning program? It all begins with the hiring and training your personal training staff. This article will detail how to properly hire the right training personnel, the marquis of your personal training operations. Hiring a certified trainer does not always mean you are getting an experienced and professional trainer. The trainer should be well-versed in dealing with many different populations and posses strong people skills. Knowledge on techniques and equipment is important but creating a connection with your clientèle is imperative. Read the rest of this entry »

